LICA Blog

Invisible panties are enjoying remarkable popularity among modern women thanks to their comfort, discreetness under clothing, and their adaptation to active lifestyles. This article explores the reasons for this craze, supported by concrete data and market trends. It also highlights what sets LICA Wear models apart: truly seamless construction, exceptionally soft fabric, a fit designed for freedom of movement, and fast, personal customer service. At LICA, elegance goes hand in hand with comfort and a local commitment.

Special Mother's Day Promo – May 1st to 11th
To celebrate the exceptional women in your life, LICA Wear is offering a $20 gift card with any purchase of $80 or more from the online store.
Free shipping on orders over $75. It's the perfect time to treat mom (or yourself) to high-end comfort, designed in Montreal 💐

Our commitment to ethical production 🌿
At LICA Wear, we firmly believe that it's possible to offer quality products without compromising on human and environmental respect. That's why we collaborate with a BSCI and OEKO-TEX®️ certified manufacturer, which ensures safe working conditions, wages above the local average, and eco-responsible production practices. In our most recent blog post, we take you behind the scenes to discover the concrete commitments of our trusted partner. 🤝✨

Do tariffs impact local brands like LICA Wear? In this article, we'll give you the full lowdown on how import duties affect (or don't affect!) our business model, why we made certain production choices, and how our commitment to quality and affordability remains at the heart of everything we do. An authentic look behind the scenes at our brand, with a closer look at our 100% Canadian expansion. 🇨🇦

LICA is now available in select IDOLEM hot yoga stores in Quebec, including Boucherville, Saint-Sauveur, and Laval (Centropolis). There, you'll find a selection of our invisible thongs and Brazilian briefs , carefully chosen to meet the needs of active women seeking comfort, softness, and simplicity. This 100% Quebec collaboration is based on shared values: well-being, local roots, and confident femininity. Discover more about this beautiful alliance between two brands that share the same vision of everyday comfort.

LICA Wear is participating in the I'm buying in Boisbriand campaign! 🛍️

From March 25 to April 15, 2025 , support local purchasing by taking advantage of exclusive vouchers usable on our online store. This initiative, supported by the City of Boisbriand and the CCITB, aims to boost the local economy by redistributing $30,000 to participating businesses .

By choosing LICA Wear, you benefit from a simplified shopping experience , quality products and contribute to promoting a committed Quebec company.

➡️ Get your vouchers now : La Ruche Québec - Boisbriand 2025
➡️ Discover our products : licawear.ca

Thank you for supporting the local economy with us!

✨ Why do your panties slip? And how to prevent it!

Tired of panties rolling or slipping under your clothes? This common problem is often related to the wrong size, unsuitable materials, or a poorly designed fit. At LICA Wear , we've thought of every detail: premium materials with 37% elastane, seamless technology, and a wide crotch for a perfect fit all day long.

Find out why our thongs stay in place and how to choose the perfect lingerie for uncompromising comfort.

At LICA Wear, we recently adjusted our size chart to offer greater comfort to our customers. Through a detailed survey, we gathered valuable feedback on our customers' sizes and measurements to refine our recommendations. Our seamless panties are designed with stretch fabric that guarantees a perfect fit, without the need for sizing up. Discover our tips for choosing the right size, as well as useful tools like our visual size guide. LICA Wear is committed to providing you with a perfect fit from the first purchase.

Why buy local with LICA Wear?
At LICA Wear, each piece of underwear is carefully designed here in Quebec to offer optimal comfort and minimalist style. While our underwear is manufactured overseas due to technological constraints, our satin scrunchies and travel kit are entirely designed and made in Quebec. By supporting LICA Wear, you're encouraging a local business that prioritizes warm and personalized customer service, while contributing to the local economy. Discover our commitment to quality and Quebec know-how! 💙✨

Discover our new colors of oversized satin scrunchies! ✨

We are delighted to present Porto , a deep and intense red, as well as Chardonnay pearl , an elegant and luminous champagne shade. As always, our scrunchies are handmade in Quebec with high-quality satin that takes care of your hair while providing a perfect hold.

Our panties are even more comfortable!

At LICA Wear, we are constantly improving our models thanks to your valuable feedback. Discover the latest optimizations of our panties: wider thong at the crotch, higher Brazilian cut at the front, elongated cotton gusset for more coverage and pre-shrunk cotton for better durability . We are also working on new models with more coverage to meet all your desires!

LICA Wear recently participated in a solidarity project in collaboration with ORAKI and the DPJ, aimed at providing essential clothing and underwear to vulnerable youth in Quebec. By donating 189 pieces from our collection, we helped bring comfort and dignity to these young people, while supporting an eco-responsible approach. Discover how this initiative strengthens our commitment to the community and how you too can participate in this solidarity project.