LICA Blog

LICA Wear is taking another important step: our seamless underwear is now available at Maison LPRN, an iconic Montreal boutique. This partnership marks our first official retail location in the city and fills us with pride.

We will be at the Salon National de la Femme de Québec on November 15 and 16, 2025 at ExpoCité! Come discover our seamless collections, take advantage of exclusive offers, and experience LICA in a friendly and inspiring atmosphere.

Millennial style is making a comeback in 2025: skinny jeans, defined brows, nourishing lip gloss, and the famous “Millennial Pink” are reclaiming their place in our wardrobes and beauty bags. Much more than a simple revival, it's a retro-chic movement where yesterday's fashions adapt to modern codes. And to accompany these looks, invisible lingerie like seamless panties are becoming the essential ally.

In 2025, oversized beige pants are the star of both the catwalk and the street. With their fluid lines and casual-chic look, they lend themselves to a thousand interpretations: elegant professional attire, a summery bohemian look, or an ultra-modern minimalist silhouette. Whether made of linen, cotton, or viscose, they remain a chameleon-like piece that exudes comfort and style.

Yet wearing light-colored pants can present a challenge: transparency . Nothing is worse than feeling like you're being watched through a fabric that's too light. The good news? There's a simple and elegant solution: our invisible beige panties , designed to remain completely discreet under light-colored fabrics while providing optimal comfort.

LICA Wear will return to the MAD Festival from August 21st to 24th with its pastel collections, a fitting room, mystery bags, and exclusive on-site discounts. A fashion experience not to be missed in the heart of Montreal.

Discover Lica Wear's new Lilac & Honey collection, launching July 28th, featuring thongs and Brazilian briefs in sizes XXS to XL, in trendy pastel shades. Perfect for combining comfort, style, and softness this summer.

Looking for freshness, lightness, and elegance this summer? Discover which colors to choose to enhance your summer wardrobe and underwear. Light tones, soft pastels, natural shades, or invisible tints: we'll guide you through choosing the right shades for the season, your skin tone, and your style.

Finding the right panties is more than just a matter of style. In this article, discover how to choose the perfect fit, material, and size for your needs for absolute comfort every day.

Even with a busy schedule, self-care is essential for maintaining energy and serenity. Discover simple, quick, and effective ways to incorporate self-care into your daily routine without feeling guilty, as well as the importance of comfortable lingerie for your overall well-being.

Behind every LICA pair of panties lies a story of local creation... or almost. In this article, we reveal the conscious choices behind our production: Quebec design, specialized manufacturing abroad, and local craftsmanship for our accessories. Transparency, comfort, and integrity are at the heart of every decision.

What if the true power of self-confidence lies in what we don't see? This article explores the subtle yet profound effect underwear has on self-esteem. Comfort, freedom of movement, and everyday softness: invisible choices that transform everything, from the inside out.

In this article, LICA offers five simple and realistic wellness rituals for active women who want to slow down without guilt. Mindful breathing, body care, silence, mini evening routines, and choosing comfortable lingerie: concrete actions to reconnect with yourself and find balance in your daily life.