At LICA Wear , we believe that comfort should be a constant in a woman's life. And what better way to celebrate the launch of our new collection than with a sweet contest ? Yes, you read that right: you could win our new "Pearl & Emerald" collection as well as our iconic beige SecondSkin , now available in a Brazilian style .

What you can win

The Pearl & Emerald Collection

Inspired by the purity of mother-of-pearl and the richness of emerald green, this new collection combines finesse , elegance and absolute comfort . Designed for women who want to feel good in their skin every day, this collection embodies softness, simplicity and a touch of discreet luxury.

The essential SecondSkin beige , Brazilian version

Our best-selling style, renowned for its unrivaled discretion under clothing, is now available in a Brazilian version . Same comfort, same silky material, but with an even bolder, more feminine cut. Try it, you'll love it.

How to participate in the competition?

Participation is quick and easy. Here are three steps to follow:

1. Subscribe to our Instagram page @lica_wear

Follow us to never miss out on our new collections, wellness tips, and exclusive promotions.

2. Like the contest post

Here is the direct link to the contest post . A little ♥ is enough!

3. Identify all women who deserve LICA comfort

Because we all have a friend, sister, colleague, or mother in our circle who deserves to feel good every day. The more women you tag, the more you share the sweetness!

4. Share the post as a story

A small gesture that would make us so happy ✨ and which allows even more women to discover our world.

The contest ends Sunday, May 31st at midnight. The winner will be announced in the following days on our Instagram account.

Why launch this collection now?

At LICA Wear, each collection is designed to meet the real needs of women. The Pearl & Emerald collection arrives at just the right time, when we all want renewal, softness, and to feel good about ourselves, no matter the season.

Summer is coming: the importance of invisible lingerie

Lightweight, breathable fabrics, and cuts perfect for summer wear... invisible lingerie is becoming our best friend. The beige Brazilian-style SecondSkin slips seamlessly under dresses, shorts, and skirts.

A soft and natural palette

Pearly white and deep green bring a refreshing and timeless touch to your wardrobe. These shades are modern, subtle, and easy to pair.

Why our customers love LICA Wear

LICA Wear is more than just an underwear brand. It's a commitment to comfort , elegant simplicity , and above all, respect for every woman's body .

A second-skin cut

Our styles are designed to fit your curves without constricting them. We use an ultra-soft fabric made of nylon, elastane, and cotton in the crotch area for maximum breathability and comfort.

A local design

All our models are designed and created in Montreal , with particular attention to detail and durability. Discover our commitment here .

A solidarity mission

LICA Wear is also a committed company. 5% of sales from our promotions are donated to the CHU Sainte-Justine Foundation , to support children's health in Quebec. By participating in the contest, you're also helping to promote this mission.

Want to know more about the collection?

The Pearl & Emerald collection is currently available for pre-sale in our online store. You can get your favorite pieces before their official release.

Discover them here: https://licawear.ca

And to receive the latest news, don't forget to subscribe to our newsletter !

In summary: a contest as smooth as a cloud

Treat a woman in your life to LICA comfort (or treat yourself) now. Enter before midnight on May 31st and keep an eye on our story to see if you're the lucky winner.

Good luck to all! 🤍

And thank you for being more and more numerous every day to believe, like us, that a beautiful day begins with the right underwear .

May 29, 2025

LICA WEAR

A line of seamless underwear that makes you feel like you're wearing nothing.