LICA Blog

We are delighted to announce our collaboration with Alowa Apparel, a Quebec women's sportswear company. Alowa launches its new “Back to Basics” collection on July 4, 2024 and offers a LICA seamless tanga with any purchase of $150 or more. Alowa Apparel advocates authenticity, inclusion and open-mindedness, creating a community of inspiring women. This collaboration perfectly combines the comfort of LICA Wear's seamless thongs with Alowa Apparel's activewear, providing an optimal experience for active women.

Discover our new summer colors of oversized 100% satin scrunchies: Fuzzy Peach and Tangerine! Handmade in Quebec, our scrunchies are available in eight elegant shades and preserve the health of your hair thanks to their anti-friction and hydrating properties. The oversize format, rare on the market, adds a unique and elegant touch to your style.

We are delighted to announce the return in stock of our best-seller, the seamless tanga in black! This essential basic, designed to offer perfect invisibility under all your outfits, has been improved thanks to your valuable feedback. With a wide crotch for optimal support, pre-shrunk cotton to prevent wrinkles after washing and 2% extra elastane for added stretch and comfort, this tanga performs better than ever. Ideal under leggings, a satin dress or fitted pants, it guarantees comfort and discretion all day long. Order now and find out why so many women love it!

Visit our online store to learn more and place your order.

Discover the Mini Weekender, our new elegant and practical travel kit, handmade in Quebec in 100% satin. Designed for modern women, this bag contains two zippered compartments to organize your underwear: bras and panties, or clean and dirty. Machine washable, the Mini Weekender is essential for traveling with complete peace of mind. Enjoy optimal organization, delicate protection for your underwear and a chic accessory that adds a touch of elegance to your travels. Don't miss this must-have for all your getaways.

Discover the five most comfortable fabrics for women's lingerie: cotton, microfiber, modal, silk and bamboo. Each fabric is analyzed for its unique benefits in terms of softness, breathability, durability and hypoallergenic properties. We emphasize the importance of the cotton gusset in our seamless underwear to promote feminine hygiene. Whether you prefer the softness of cotton or the luxury of silk, find the ideal fabric for everyday comfort. Explore our online store for our selection of seamless underwear, designed for optimal comfort every day.

Since the pandemic, seamless underwear has gained popularity thanks to its comfort and invisibility under clothing. Teleworking has accentuated this need for comfort, making seamless underwear a preferred choice. Made from soft and hypoallergenic materials, they meet well-being and health requirements. The influence of social media and marketing campaigns has also driven this trend. In the future, innovations will continue to improve the comfort and durability of these underwear, making them indispensable in our wardrobes.

Find out why seamless underwear is a must-have for wedding season. Whether you're the bride, bridesmaid or guest, these underwear offer discretion, comfort, versatility and confidence under any wedding outfit. Explore how they ensure a perfect silhouette under fitted dresses, match any dress style, and provide discreet support so you can feel confident and stylish all day long. Before you say 'yes' to your dream dress, say 'yes' to seamless underwear that will perfectly complement your wedding look.

Find out how to stay cool and comfortable this summer in Quebec with seamless underwear. We explore the benefits of these underwear, including their lightweight, ability to eliminate unsightly lines and keep skin dry. Plus, we show you the seamless underwear essentials for your summer outfits, from linen clothing to lightweight summer dresses.

Find out why seamless thongs are essential for photo shoots and fashion shows. Their discretion, comfort and ability to create a smooth silhouette make them essential allies for highlighting designers' creations. At LICA WEAR we offer a range of seamless tangas designed to meet the highest demands of fashion professionals.

Discover our manufacturing secrets for exceptional seamless underwear. Immerse yourself in the world of quality materials, with our durable nylon and stretchy elastane for unparalleled comfort. Explore the second-skin feel and exquisite softness of our fabrics, designed to give you an incomparable wearing experience. Plus, learn our best practices for caring for your underwear and extending its life. Discover the difference with our seamless panties!

Discover how LICA Wear, based in Quebec and serving all of Canada, combines elegance and eco-responsibility in its unique packaging for its collections of seamless bralettes and panties. Our frosted pouches, both aesthetic and reusable, offer a hygienic solution and add a touch of elegance in store or when shopping online. Our minimalist handtags for bralettes clearly present the product features while reducing our ecological footprint. Discover how every detail is thought out to offer you a unique and environmentally friendly shopping experience. Opt for quality, comfort and more responsible consumption with LICA Wear.

Discover how our participation in pop-up shops and fashion festivals has transformed our brand, providing us with authentic encounters, valuable feedback and increased visibility. Dive into our experience and learn how these events have strengthened our connection with our customers and boosted our growth.