Slow fashion: why choose quality underwear

In a world dominated by fast fashion, it's easy to forget that our clothing choices have an impact far beyond our wardrobe. The slow fashion movement invites us to slow down, to prioritize quality over quantity—and this often starts with what we don't see: our underwear . Opting for well-designed, durable, and comfortable invisible women's underwear is much more than an aesthetic choice: it's a conscious decision, respectful of ourselves and the planet.

Slow fashion: a return to basics

Slow fashion is defined as the opposite of fast fashion. It advocates for clothing produced ethically, with sustainable materials and attention to detail.
According to a study by The Guardian , the average Canadian buys 70% more clothing than 15 years ago, but keeps it for half as long. Yet, every item we choose to keep longer significantly reduces our environmental footprint ( source) . ).

Applying this philosophy to the field of lingerie changes everything: choosing quality underwear means reducing overconsumption and prioritizing everyday comfort.

Why quality makes all the difference

Comfort at the heart of sustainability

Invisible underwear is more than just about appearance: it embodies technical expertise. At LICA Wear, each style is designed to hug the body without leaving marks, with a second-skin texture that combines softness and support.

The choice of fabrics like nylon and elastane, combined with a 100% cotton gusset, guarantees not only comfort but also better hygiene. These are details that extend the garment's lifespan—unlike cheap models that quickly lose their shape or fray after a few washes.

Discover the seamless LICA Wear thong , an iconic piece designed to accompany women through all their active days.

Fewer purchases, more satisfaction

Investing in quality second-skin women's lingerie is also about consuming less, but better.
Well-made underwear retains its elasticity, softness, and original fit longer. This means you buy less often and feel better in what you wear.

A report by Fashion Revolution highlights that quality clothing can last up to five times longer than mass-produced clothing ( source) . ).
This durability translates directly into long-term savings, but also into psychological comfort: knowing that each piece has been chosen with intention brings lasting satisfaction.

Underwear that supports a local and conscious vision

Choosing Quebec lingerie

Choosing invisible women's underwear designed by a Montreal brand also means supporting the local economy.
LICA Wear is proudly based in Quebec, where each piece is carefully imagined and designed before being produced according to rigorous quality standards.

Limited collections and ephemeral colors reflect the principles of slow fashion: less waste, more meaning. By focusing on local design, LICA Wear promotes Quebec design while ensuring that each creation meets high standards of comfort and durability.

Browse the LICA Wear collection of invisible panties to discover models designed for the everyday lives of active women.

The invisible impact of our choices

Our quality underwear has a quiet, but real impact:
⟢ Fewer frequent replacements = less textile waste.
⟢ Slower production = a reduced carbon footprint.
⟢ Greater comfort = more confidence and well-being.

Every pair of panties, every bralette consciously chosen contributes to redefining our relationship with fashion. It's not just about looking good; it's about feeling good, in every sense of the word.

In conclusion: investing in well-being and sustainability

Choosing slow fashion is choosing to love yourself intentionally.
High-quality invisible underwear reminds us that comfort, confidence, and durability should never be compromised. By investing in thoughtfully designed pieces, we support our bodies, our planet, and our values.

Because true luxury is feeling good — from the first layer to the last.

LICA Wear — seamless lingerie designed in Montreal, available throughout Quebec.