Listen, adjust, perfect: Our commitment to absolute comfort

At LICA Wear, we have a clear mission: to offer lingerie that combines aesthetics, softness and absolute comfort. And to achieve perfection, we rely on what matters most: your opinions and feedback .

You spoke, we listened. With your valuable feedback, we’ve made adjustments to our latest panty collections to make them even more comfortable to wear every day. Here’s a breakdown of the improvements we’ve made.


The four major optimizations of our panties

1. A wider crotch thong

We know that comfort comes from well-thought-out details. After several feedbacks from our community, we have readjusted the width at the crotch of our thong so that it offers better support and better coverage . No more discomfort from a cut that is too tight, your thong stays in place and accompanies you with all lightness.

Why is it important? A wider inseam means less chafing and better adaptability to all body types.

2. A Brazilian cut that is higher in the front

For an even more flattering fit and a flawless "second skin" effect, we have slightly raised the cut of our Brazilian panties at the front. This not only allows for better positioning on the hips , but also an even more stylish look under your clothes.

Bonus: This higher cut is ideal under leggings or high-waisted pants, reducing visible marks and providing optimal comfort all day long.

3. A longer cotton gusset for more protection

We know how important it is to keep your intimate area dry and comfortable all day long. That's why we've extended the cotton gusset on our panties, both on thongs and Brazilians . This improvement offers better protection, increased comfort and optimized breathability .

Why this change? Cotton is a naturally breathable and absorbent material, reducing the risk of irritation and discomfort.

4. Pre-shrunk cotton for better durability

We have also improved the quality of our gusset by opting for a pre-shrunk cotton . This innovation allows the panties to better retain their shape after several washes , thus ensuring increased durability and an optimal fit over time.

Why this choice? By pre-shrinking the cotton, we prevent it from deforming or shrinking when washed, thus guaranteeing a perfect fit and constant comfort.

Many customers have noticed the difference:

"I used to find that my panties would lose their shape a little after several washes, but with the new LICA Wear, they still look perfect!" - Marie L.

"I really appreciate the brand's effort to offer sustainable and well-designed lingerie. The pre-shrunk cotton is a real added value!" - Sophie D.


Towards new, even more covering models

We have also taken into account a recurring request from our community: to offer models with a little more coverage.

Our teams are currently working on new cuts , offering a perfect compromise between sensuality and coverage. The goal is to meet everyone's preferences, while remaining true to LICA Wear's DNA: invisible, comfortable underwear that fits all body types.

Stay tuned! These new models will be available soon, and we can't wait to introduce them to you.


Why choose LICA Wear?

Our panties are not just beautiful, they are also designed for you :

  • Ultra-soft and invisible under clothing

  • Without visible seams , for optimal comfort

  • Breathable and suitable for all activities (sport, work, outings, etc.)

  • Designed with your needs in mind , thanks to your valuable feedback


Where to find them?

Our new collections are available directly on our online store. Discover them here: LICA Wear

And to not miss any new products, follow us on Instagram: @licawear


Conclusion: LICA Wear, a brand that listens to its customers

Our improvements are only possible thanks to your valuable feedback . Every detail is designed to make your experience as pleasant as possible . And this is just the beginning! We will continue to innovate and refine our models so that they meet all your expectations .

Please feel free to share your thoughts with us and tell us what you would like to see in our upcoming collections!

Thank you for your trust and commitment to us! 💖

February 26, 2025

LICA WEAR

A line of seamless underwear that makes you feel like you're wearing nothing.