Presentation of the latest innovations from LICA Wear

The year 2024 promises to bring its share of surprises and innovations to LICA Wear, the underwear brand that perfectly combines comfort, elegance and quality. We look forward to introducing you to our range of products that will help you feel beautiful, confident and comfortable, whether at home or on the go. Here is a detailed overview of what to expect:

March 21: Launch of the seamless bralette collection

March 21, mark your calendars! It's launch day for our brand new collection of seamless bralettes. Designed in Quebec by a woman for women, these bralettes represent the perfect harmony between style and comfort. Available in two timeless colors - navy blue and antique pink - these bralettes have been meticulously designed to suit all your needs:

  • No seams at the cap for absolute comfort and invisibility.
  • Adjustable tie in the back for a personalized fit.
  • Adjustable straps for optimal comfort.
  • Triangular cups provide subtle support.
  • Elastic band under the bust for a secure fit.
  • Removable pads for a perfect shaping effect.
  • Soft-touch fabric, offering a second-skin feel.
  • Straps and bands at body level with a lustrous effect adding a touch of elegance.
  • Available in sizes XL to XXL to suit all body shapes.
  • Machine washable in cold water, gentle cycle, for easy care.
  • Fabric composition: 87% nylon, 13% elastane.

March 25: Launch of the underwear travel kit, a one-of-a-kind product

Underwear travel bagLingerie travel bag
LICA underwear travel bag: The Mini Weekender

Among the exciting news at LICA Wear is our Underwear Travel Bag, an accessory that brings a touch of practicality and elegance to your travels. This product is unique in its kind and represents an innovation on the Quebec market, since there are no similar products currently available. Its concept was born from a personal experience about ten years ago, when my father gave me a souvenir gift from Italy: a pink cotton underwear travel bag. This pencil case became a faithful companion on all my trips, and I still used it regularly until I created my own satin version.

The inspiration for this product came from an appreciation for the convenience and organization that comes with a travel pouch designed specifically for underwear. It is an essential accessory during weekends away or when traveling, allowing you to keep your underwear tidy inside your suitcase. The transition to a satin version adds a touch of luxury and sophistication to this essential accessory. Its neat design and practical compartments make it an ideal travel companion for all occasions.

The LICA Wear underwear travel bag is not only functional, but also stylish. Made from high quality satin, it feels luxurious from the first touch. Its generous dimensions make it easy to store a variety of underwear while protecting it while you're on the go. The two zippered compartments guarantee organized and secure storage, allowing you to keep your underwear close at hand at all times.

This pencil case is more than just a travel accessory - it's a symbol of comfort, style and practicality. It embodies the LICA Wear philosophy by offering innovative solutions to simplify your daily life, even when you're on the move. With our Underwear Travel Bag, you can travel with confidence, knowing that your underwear is neatly organized and ready to use at a moment's notice.

Here are its characteristics:

  • Dimensions per compartment: 7" Length x 1" Height. x 11" Width.
  • Made from 100% satin for a luxurious feel.
  • Two zippered compartments for organized storage.
  • Machine washable in cold water, gentle cycle, for hassle-free care.

Early June: New collection of seamless Brazilian panties

In June, prepare to be seduced by our new collection of seamless Brazilian panties. Available in three classic colors - black, navy and distressed pink - these panties are designed to provide unparalleled everyday comfort. Here's what makes them so special:

  • Soft and incredibly stretchy for optimal freedom of movement.
  • Seamless design for an invisible effect under clothing.
  • Curvature at the buttocks accentuates the buttock curve for a flattering silhouette.
  • Fabric composition: 65% nylon, 35% elastane.

Early June: New collection of seamless tanga panties

Also in June, discover our new collection of seamless thongs, available in two colors - navy blue and distressed pink, to match our seamless bralettes launched in March. In this collection, we have widened the width at the crotch level in response to requests from our customers, for even greater comfort. The composition of the fabric remains the same as that of the current collection, i.e. 65% nylon and 35% elastane, with its second skin effect.

Early June: Restock of the basic seamless tanga collection

Activate return alert for Noble Black seamless thong

Following popular demand, our best-seller, the basic seamless tanga collection in black, will be back in stock from June. This time, it will be available in sizes XXS to XXXL, with additional adjustments at the crotch for optimal comfort.

Coming soon: Two new collections in spring and winter 2024

Stay tuned for our two new collections coming in Spring and Winter 2024. We would like to know your color preferences for these collections. What colors would you like to see on our bralettes, tangas and Brazilian panties? We look forward to hearing from you!

At LICA Wear, we are committed to offering you underwear that combines style, comfort and quality. Stay connected so you don't miss any of our latest news and collections.

In summary, the dates to remember are:

  • March 21 : New collections of seamless bralettes
  • March 25 : Launch of the underwear travel kit
  • Early June : New collections of seamless Brazilians and tangas, and restock of our best seller
  • Spring and Winter 2024 : New colors of bralettes, Brazilians and tangas expected

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March 06, 2024


A line of seamless underwear that makes you feel like you're wearing nothing.