Uncompromising comfort, guaranteed style: The success of our LICA Wear plus-size briefs
There was a time when plus-size lingerie meant compromise, often sacrificing style for comfort, or vice versa. Those days are over. At LICA Wear, we listened, we designed, and the resounding success of our new plus-size panty range is shining proof. Now offering sizes up to 3XL, our plus-size high-waisted thong and bikini bottom are more than just additions; they represent our commitment to intimate fashion that celebrates every figure, without ever compromising on quality or well-being.
The evolution of intimate fashion in Quebec
The fashion landscape has changed, and the active and discerning Quebec consumer is looking for brands that truly understand her needs. Today's woman leads a hectic life, juggling career, family, sports, and social commitments. Her lingerie must be a silent ally, offering invisible comfort and complete freedom of movement , from morning to night.
The myth of one size fits all: why size extension was necessary
For too long, the industry has operated under the illusion that comfort and support needs are universal, regardless of size. However, a fuller figure doesn't just require more fabric; it demands a different design approach. Pressure points, how the fabric conforms to the curves, the elasticity needed for optimal support without compression—everything must be rethought.
Our design team spent months perfecting our plus-size patterns. We studied Quebec body shapes, focusing on key areas like the waist and hips, to ensure each piece offers a perfect fit. It's not about enlarging an existing style, but about creating a garment where comfort and invisibility are intrinsically linked to the cut. The result: lingerie that feels like nothing, allowing women to focus on their day, not on a pinching elastic.
The perfect blend of minimalist style and plus-size comfort
LICA Wear's style is rooted in minimalism, an aesthetic that prioritizes simplicity, functionality, and timeless elegance. Applying this philosophy to plus-size lingerie has been a driving force for innovation.
High-waisted plus-size thong: Elegance and optimal support

The thong, often considered the least comfortable piece of underwear, has been reinvented. Our seamless, high-waisted thong is a true masterpiece. It offers more coverage around the stomach, an area where many women desire subtle support. The high waist creates a flattering line, elongating the silhouette, while remaining perfectly discreet under fitted trousers or a dress.
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The secret to high-waisted comfort : Using a high-performance, soft, breathable fabric is essential. We've chosen a premium microfiber that stretches and contracts without losing its shape, offering a second-skin feel. For women who wear fitted clothing or spend long hours sitting, this style is a revelation. It doesn't roll down, doesn't leave marks, and maintains a smooth silhouette without any feeling of constriction. It's also one of our signature pieces, as you can see on our Wild Burgundy collection page.
Plus-size bikini bottoms: Discretion reinvented
Bikini bottoms are a lingerie classic. For our plus-size version, we've focused on the cut and seamless finish. LICA Wear's plus-size bikini bottoms are designed for women who prefer moderate coverage while still wanting complete invisibility.
Imagine a morning yoga session or a quick run between appointments; these briefs move with you. Discretion is ensured by our seamless technology, which eliminates visible seams—often the source of panty lines under clothing. In a world where form-fitting activewear is ubiquitous, invisibility is an essential luxury we're making accessible.
LICA Wear, an expert brand dedicated to building trust
Our mission goes beyond simply making underwear. We position ourselves as experts in comfortable and well-designed lingerie . This means that every fabric choice, every cut, and every size test is guided by the desire to reassure and inspire our customers.
Soft materials for an irritation-free everyday experience
Comfort begins with the fabric. It's proven that skin irritations and itching, often caused by poor-quality seams or synthetic fabrics, can significantly impact daily well-being. By choosing soft and breathable microfibers, we offer a solution to these discomforts, essential for the hygiene and comfort of active women, especially in Quebec's climate, where temperature fluctuations are frequent.
Our commitment to quality and durability is a guarantee of credibility. Buying LICA Wear panties means investing in a garment that will withstand frequent washing and retain its elasticity and softness—a value found throughout our seamless lingerie collection. It is this commitment that has allowed us to build a relationship of trust with our customers, who now confidently buy their lingerie online.
Lingerie and self-confidence: more than just a question of size
Lingerie, even though it's hidden, plays a fundamental role in how we perceive our bodies. Feeling good in your underwear is an invisible foundation for self-confidence. Offering options up to 3XL, without sacrificing style or quality, is our way of saying that all women deserve to feel beautiful, supported, and free.
The success of this new line demonstrates that the demand for inclusive, high-performance lingerie is very real in Quebec. According to a recent study published in a major Canadian media outlet , size inclusivity has become a fundamental expectation, not just a trend, for fashion consumers. We are proud to meet this expectation by offering products that align with our customers' values: quality, style, and respect for body diversity. Furthermore, a blog post specializing in sustainable fashion highlights that brands that invest in product fit and durability are the ones that will build lasting relationships with their customers.
How to choose the most ideal size: practical advice
At LICA Wear, online shopping should be a simple and satisfying experience. To ensure your new plus-size underwear perfectly meets your expectations, here are a few tips.
Taking measurements: the key to a good fit
Don't rely solely on your usual clothing size. For lingerie, it's crucial to measure your waist (at its narrowest point) and your hips (at their widest point). Then compare these measurements to our detailed size guide , available on each product page. This simple step ensures a perfect fit and prevents disappointment due to choosing the wrong size.
Prioritize the function according to the activity
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For fitted and professional outfits : Opt for the plus-size high-waisted thong . Its ability to subtly smooth the silhouette under formal clothing is unmatched, offering the invisibility required for a day at the office.
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For sports and leisure : Plus-size bikini bottoms offer the best freedom of movement . Their secure fit, without chafing seams, is perfect for intense activities or long walks.
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For everyday comfort : Both models are excellent, but the choice will depend on your personal preference for coverage and waist height.
At LICA Wear, every piece is a promise of effortless comfort. We are committed to continuous innovation to offer all women in Quebec and beyond lingerie that supports them, respects them, and celebrates their natural beauty. We are more than just an underwear brand; we are the obvious choice for the woman who refuses to sacrifice style for comfort, regardless of her size.
LICA WEAR
A line of seamless underwear that makes you feel like you're wearing nothing.
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