February is synonymous with love, passion and unforgettable moments shared with those who matter most. In celebration of Valentine's Day, LICA Wear is thrilled to announce the launch of a brand new collection, Rouge Bordeaux . This deep and elegant color will bring a touch of luxury to your wardrobe, starting February 4th, at 6:00 PM. Discover this new shade exclusively in our flagship models: the tanga and the Brazilian.

Why choose the Rouge Bordeaux collection?

The Bordeaux Red color embodies sophistication and elegance. It is perfect for those looking for a product that is both classic and bold. If red is traditionally associated with passion and love, Bordeaux goes even further by offering a depth that enhances each silhouette with refinement.

A timeless color for all occasions

Whether it's for Valentine's Day, a special occasion or simply to feel beautiful every day, the Rouge Bordeaux collection has been designed to accompany you in every moment of your life. Its shade, both warm and refined, adapts to all occasions, whether romantic, festive or intimate. It is a color that does not go unnoticed, while remaining subtle and elegant.

Comfort without compromise

At LICA Wear, we know that comfort is as important as aesthetics. That's why we've used the best materials for this collection. Our Bordeaux Red thongs and Brazilians are made from nylon, elastane and cotton for the gusset, providing optimal comfort throughout the day, whether at work, on a night out or during your leisure time.

The Bordeaux Red Tanga: Elegance and Refinement

The Bordeaux Red thong is an iconic LICA Wear design. It offers a perfect fit that combines support and invisibility, with ultra-soft edges for exceptional comfort. The intense color of this design will add a sensual touch while remaining discreet under your clothes, making it an ideal choice for anyone who wants to feel beautiful all day long.

Seamless Tanga Bordeaux Red - LICA Wear

Designed to fit your body

Thanks to its minimalist and seamless cut, the Bordeaux Red tanga adapts to all body types and is forgotten under your outfits. Whether you are getting ready for a romantic evening or enjoying a quiet day, you will feel comfortable and confident.

Everyday luxury

Bordeaux Red is a color that calls for luxury, and what could be better than giving yourself this luxury in your underwear? By choosing this model, you allow yourself to live a high-end experience at every moment of the day, even in the most intimate moments.

La Brésilienne Rouge Bordeaux: The alliance of sensuality and comfort

For those who prefer a slightly more covering cut while remaining ultra-seductive, the Rouge Bordeaux Brazilian is an essential choice. It combines sensuality and comfort with its slightly more covering design, while highlighting the natural curves of the body. This model is also seamless, ensuring you an invisible and pleasant experience throughout the day.

Seamless Tanga Bordeaux Red - LICA Wear

A modern cut for daring women

The Brazilian has become a staple in modern underwear collections. Its flattering cut and lower waist offer a bold and sexy style without sacrificing comfort. With the Bordeaux Red , this model takes on a whole new dimension, offering a look that is both modern and timeless.

Comfort and support

Thanks to its nylon and elastane composition, the Bordeaux Red Brazilian perfectly hugs the body's curves, providing pleasant support, even during the most active moments of the day. You will be able to enjoy your days with confidence, knowing that your lingerie stays in place and supports you, without compromise.

An Ephemeral Color: Don’t Miss It!

It’s important to note that Bordeaux Red is a time-limited colour. This means that this exclusive shade will only be available for a limited time. If you fall in love with this passionate colour, don’t delay in getting your pieces before they disappear from our shelves. This is a rare opportunity to add a touch of luxury and colour to your lingerie collection, so make sure you don’t miss out on the launch!

A New Color, A New Experience

At LICA Wear, every launch is an opportunity to reinvent the everyday. The Rouge Bordeaux collection is more than just a new color, it’s an invitation to live in the moment and rediscover yourself in a new light. Each piece has been designed to fit perfectly into your wardrobe and lifestyle, whether you’re at home, at the office or on a night out.

Products made to last

Sustainability is at the heart of our concerns. As always, our products are designed to accompany you in the long term. The quality of the materials used and the careful finishing of each model ensure you have lingerie that will stand the test of time, while retaining its softness and comfort.

How to get your Bordeaux Red model?

The Rouge Bordeaux collection will be available on our online store from February 4th, at 6:00 p.m. Be there so as not to miss this new color that will bring a touch of passion and elegance to your daily life. We invite you to visit our website at LICA Wear to discover the collection in preview.

The perfect Valentine's Day gift

Valentine's Day is just around the corner, and what better way to celebrate love than with a gift that combines beauty, comfort and elegance? Whether for yourself or for a special someone, the Rouge Bordeaux collection is the perfect gift for this occasion. Give a moment of everyday luxury and make this Valentine's Day unforgettable.

Follow us on social media

Stay connected with us to not miss anything about the launch of the Rouge Bordeaux collection. Follow us on Instagram @LICAWear and on Facebook for updates, exclusive promotions and behind-the-scenes moments.

February 03, 2025

LICA WEAR

A line of seamless underwear that makes you feel like you're wearing nothing.