LICA now available in select IDOLEM hot yoga stores in Quebec

At LICA, our mission has always been clear: to elevate everyday comfort with essentials designed to last, in a minimalist and caring approach . Today, we are very happy to announce that our products are now available in the boutiques of three IDOLEM hot yoga studios in Quebec: Boucherville , Saint-Sauveur and Laval (Centropolis) .

This new step is a natural fit with our desire to create closer ties with our community and to make our collections even more accessible, in environments that share our values ​​of well-being, simplicity and confident femininity.

Why IDOLEM?

Founded in Quebec, IDOLEM hot yoga is more than just a chain of yoga studios. It's a vibrant, human-centered community where every woman is welcomed as a whole—body, heart, and mind. Their studios are intended to be places of grounding, transformation, and escape from the daily grind. Their inclusive and accessible approach to hot yoga makes IDOLEM a space where well-being is celebrated without the pressure to perform —a message that resonates deeply with LICA's values.

👉 To discover their world: idolem.com

A partnership aligned with the same values

When we met the IDOLEM teams, it was clear that our brands speak to the same woman . An active, caring woman, anchored in the present moment, who wants to feel beautiful, strong and comfortable, whether on her yoga mat or in her daily life.

IDOLEM offers a space where each client can reconnect with themselves. At LICA, we design invisible, cloud-soft underwear ☁️ that supports this process of returning to oneself .

Where to find LICA?

We are happy to welcome you now in three IDOLEM studios:

📍 IDOLEM Boucherville

Located on Montreal's South Shore, this bright and inspiring studio is a favorite with hot yoga enthusiasts. You can find a selection of our most popular thongs and bralettes , right in the boutique at the studio entrance.

Address: 550 Boulevard de Mortagne, Boucherville, QC J4B 5E4
See the IDOLEM Boucherville studio profile

📍 IDOLEM Saint-Sauveur

A true haven of peace in the Laurentians. Whether you're visiting for a relaxing weekend or a local, you'll find our LICA essentials in a warm and revitalizing space.

Address: 500 Boulevard des Laurentides, Saint-Sauveur, QC J0R 1R1
See the IDOLEM Saint-Sauveur studio profile

📍 IDOLEM Laval (Centropolis)

The Laval studio, located in the heart of Centropolis, combines accessibility with a zen atmosphere. It is a strategic location for us to meet even more active women from the greater Montreal area .

Address: 1799 Avenue Pierre-Péladeau, Laval, QC H7T 2Y5
See the IDOLEM Laval studio profile

In each of the participating IDOLEM stores, you will find a carefully chosen selection of our invisible underwear :

• Our best-selling thongs in noble black, vintage pink, rosé, midnight muse and secondskin beige

• Our Brazilian models , a flattering cut that combines comfort and femininity

Each design is designed to fit the body's movements without restricting it— like a natural extension of yourself . And as always, our quality textiles won't change shape over time.

Why buy in studio?

If you're already a regular at IDOLEM Studios, you know the atmosphere is unique. Being able to touch the materials, see the cuts in real life , and receive personalized advice is an experience you can't find online.

In addition, by purchasing directly from the store, you support the local economy and help promote a local business, run by passionate women.

100% Quebec collaborations

This great presence at IDOLEM adds to our other collaborations with committed local brands, such as FitbyM , Alowa Apparel , and Suav Activewear . All these brands share a desire to offer sustainable, accessible products designed for today's women .

👉 To discover our partner network: licawear.ca

An invitation to slow down, to feel

Our underwear is invisible, but its impact on your comfort is tangible. By integrating it into a place like IDOLEM, we want to encourage every woman to reconnect with her body gently , to honor her femininity without artifice.

In a fast-paced society, dressing mindfully and comfortably is an act of self-care. Wearing LICA means choosing to slow down, to breathe, to anchor yourself in the present moment .

And after?

We hope to expand our presence to other IDOLEM studios in Quebec in the coming months. If you're a regular at another IDOLEM location and would like to see our products there, don't hesitate to talk to your local team ! It's thanks to you that this wonderful adventure can continue to grow.

In summary

• LICA is now available in IDOLEM studios in Boucherville, Saint-Sauveur and Laval (Centropolis)

• You can find a selection of our invisible thongs and Brazilian briefs there.

• This partnership is based on shared values: well-being, simplicity, femininity and local roots.

• Buying in store allows you to discover products differently and supports the Quebec economy.

Thank you for being there, again and again 🤍

Your trust is what allows us to make LICA shine, a little more each day, in the most inspiring corners of Quebec. Whether on your yoga mat or in your daily life, we are here to gently support you .

☁️ See you soon in an IDOLEM studio near you!