Launch of the new LICA Wear collection: Eden Blue and Java Brown

We are delighted to announce the launch of our new colours in our seamless thong and Brazilian collection: Eden Blue and Java Brown . These unique shades enrich our range and meet your desires for comfort, elegance and minimalist style.

An invitation to dream with Bleu Eden

A color that inspires relaxation

Eden Blue is more than just a shade. This color evokes the calm of a natural paradise, the freshness of a lush garden or the purity of a crystal-clear sea. It is perfect for those looking for a balance between softness and escape.

Why we chose it

Eden Blue was selected for its ability to transcend seasons and blend seamlessly into a modern wardrobe. This hue, both calming and dynamic, reflects a contemporary femininity that values ​​simplicity and serenity. Inspired by the nuances of nature, it offers an elegant alternative to classic shades while maintaining an ideal versatility for all occasions.

A touch of modern femininity

Eden Blue goes well with a variety of styles and outfits. Whether worn under a light dress or a sports outfit, this color adds a subtle touch of modernity. Its soothing hue makes it a must-have choice for those who want to combine comfort and elegance.

Java Brown: Warm Elegance

A tribute to nature and coffee

Inspired by the lands of Indonesia, Brun Java embodies depth and richness. This warm and intense color recalls the world of coffee, bringing a comforting dimension to your underwear. It reflects a natural and refined palette, ideal for fans of discreet elegance.

A versatile and timeless shade

Java Brown pairs easily with a variety of tones, from neutrals to brighter shades. Perfect for both colder seasons and sunny days, it stands out for its timelessness and ability to enhance every outfit.

A color that enhances all skin tones

Java Brown has been carefully chosen for its ability to flatter all skin tones, from the lightest to the darkest. This rich, deep shade adapts perfectly to every complexion, subtly enhancing each person's natural beauty.

For pale skin tones, Java Brown offers a warm contrast that brightens the complexion without being too overpowering. Paired with light or pastel tones, it creates an elegant and refined effect. On dark skin tones, this color blends in harmoniously, adding depth that accentuates the richness of natural undertones. It pairs perfectly with bright or neutral palettes, offering unrivaled versatility.

By choosing this shade, we wanted to offer a universal color that celebrates the diversity of women. Whether you wear Java Brown under light clothing or a more formal outfit, it will be your ally for a sophisticated and timeless look.

A trendy color for 2025

Did you know that mocha brown has been named Pantone’s 2025 color of the year? This choice reflects a trend toward earthy, natural tones that embody understated elegance. These shades, popular in the fashion industry, allow you to create sophisticated looks while remaining connected to an organic, timeless aesthetic.

At LICA Wear, we have chosen Java Brown not only for its modernity, but also for its versatility and adaptability. This rich and warm shade is designed to enhance all skin tones, from pale to dark. On light skin, Java Brown provides a delicate and elegant contrast. On dark skin, it enriches natural nuances, creating perfect harmony.

Additionally, current trends show that consumers are looking for colors that can convey emotion and tell a story. With Java Brown, we wanted to capture the essence of understated sophistication and universal beauty. For more information, check out Pantone’s official announcement of the 2025 color trends. This approach also reflects our commitment to staying ahead of trends while highlighting choices that reflect the values ​​and needs of our customers.

Why choose our seamless thongs and Brazilians?

Unparalleled comfort

Made from quality materials, our seamless thongs and Brazilians are lightweight, soft and comfortable to wear every day. Seamless technology ensures perfect discretion under all your clothes, so you can feel confident and comfortable in all circumstances.

A design adapted to your needs

Our models are designed to fit all body types. Available in several sizes, they highlight your curves while respecting your comfort. With impeccable finishes and refined designs, each piece is a true ode to femininity.

Ease of maintenance

Our seamless underwear is also easy to care for. Machine washable at a low temperature, they retain their softness and elasticity even after multiple washes, for a long-lasting investment in your wardrobe.

A commitment to quality

We use carefully selected materials to ensure not only impeccable aesthetics, but also increased durability. Each piece in the collection is tested to ensure it meets the demands of modern women.

How to wear Bleu Eden and Brun Java?

Bleu Eden: for a soft and sophisticated look

Pair Bleu Eden with pastel or neutral tones to create a harmonious and relaxing outfit. Ideal for relaxing moments or a day at the office, it adapts to all situations.

Java Brown: a chic and natural base

Wear Brun Java with shades of beige, olive green or off-white for a look that is both natural and elegant. Perfect for a night out with friends or a cozy evening, it adds a touch of discreet refinement.

Play with accessories

For an even more personalized look, add matching accessories, such as a thin belt or minimalist jewelry. These small details will perfectly complete your look.

A collection designed for you

Our values ​​at the heart of each creation

At LICA Wear, every decision we make is based on a deep commitment to our core values: inclusion, authenticity, and respect. We firmly believe that fashion should be a tool of self-expression and empowerment for all women, regardless of style, age, or body type.

It is with this in mind that we have chosen the shades Eden Blue and Java Brown. These colours are not just trends; they embody universal messages. Eden Blue symbolises a serenity accessible to all, an invitation to slow down in an often hectic world. Java Brown, on the other hand, celebrates the warmth and richness that resides in every woman, showcasing a palette that flatters every skin tone while reinforcing self-confidence.

These choices are also guided by our desire to reflect the diversity and uniqueness of our community. By opting for these natural and timeless hues, we strive to create products that speak to all women, echoing our values ​​of inclusivity and simplicity. Our collections do not limit themselves to responding to global trends, but seek to establish an emotional connection with those who wear them, offering pieces that transcend seasons while remaining true to our mission of comfort and sustainability.

Designed in Montreal, for all women

Although our products are not made in Quebec, their design is entirely thought out in Montreal. Every detail is worked to meet the expectations of modern women who are looking for durable, trendy products that are adapted to their active lifestyle.

A response to global trends

By incorporating colors like Eden Blue and Java Brown, we are participating in a global conversation about the importance of natural, timeless shades in fashion. Our products reflect these trends while staying true to our mission of simplicity and comfort.

Order your favorite now!

Don't miss the opportunity to add Bleu Eden and Brun Java to your collection. These exclusive shades are available now on our online store.

Order now at licawear.ca

To learn more about color trends, check out Pantone’s 2025 color predictions or explore the latest fashion news on Vogue . Dive into the world of LICA Wear and discover intimates that combine aesthetics, comfort, and quality. We can’t wait to hear what you love!