Size inclusivity at the heart of our mission

At LICA Wear, we firmly believe that every woman, regardless of her size or shape, should be able to find underwear that fits her perfectly. Currently, our range extends up to XL, but our goal is to expand our offering from XXS to 3XL to meet the diverse needs of all women. This ambitious journey represents a unique opportunity for us to accompany every woman towards the best in comfort and elegance in everyday life.

Understanding Comfort: Why Simply Resizing Isn’t Enough

Inclusivity in fashion goes beyond adding more sizes. To ensure comfort, it’s essential to understand that every body shape has unique needs. Rather than simply making our styles larger or smaller, we tailor each size to accommodate the adjustments needed to ensure every woman feels the same level of comfort and support. For example, a larger size may require different cuts and seam lines to avoid discomfort, while a smaller size needs to ensure adequate support.

The Plus Size Redevelopment Process: A Meticulous and Precise Approach

To achieve an optimal fit in all sizes, we had to overhaul our design process. This involves specific steps that allow us to create underwear that performs well, no matter the size.

Study of proportions and adjustments

When adding sizes, it's essential to consider the unique proportions of each body shape. For example, a larger size often requires a looser waist band to avoid compressing the tummy, while a smaller size may need to be adjusted to maintain proper support without sacrificing comfort.

Manufacturing and testing of prototypes

Once the adjustments are made on paper, we produce prototypes that allow us to evaluate the fit on people of specific sizes. These tests are crucial to identify any necessary modifications before final production, thus ensuring consistent comfort for all.

Evaluating materials for comfort and durability

Some sizes may require slightly different materials to ensure proper support and lasting comfort. Our underwear must not only be soft and durable, but also fit without losing shape or elasticity, regardless of body type. We evaluate each material to meet our commitment to quality and durability.

How we listen to our customers to better serve their needs

We value feedback from our community. Our customers inspire us to push the boundaries of our product range to better meet their expectations. This feedback helps us understand the specific needs in terms of support, fit and comfort in everyday life. By remaining attentive to the needs of our customers, we optimize our product offering and continue to innovate in terms of design. This approach reinforces our mission: to create underwear that combines softness and practicality, so that every woman, whatever her size, feels good in her skin.

LICA Wear and inclusion: A step towards greater representation

At LICA Wear, inclusivity is not a trend, but a long-term commitment. Comfort and elegance should be accessible to all women, regardless of size or shape. This path towards more inclusive fashion is a natural evolution, rooted in our values ​​of respect and well-being. Through our commitment, we want to contribute to changing the perception of fashion for all sizes. Every woman deserves underwear that allows her to express herself and feel comfortable, regardless of the standards imposed by the industry.

Inspiring case studies

Other brands have already successfully expanded their size range and transformed their brand image. For example, Aerie , the lingerie brand from American Eagle, saw massive success after ditching photo editing and expanding its size range to 3XL. This move not only helped Aerie build a stronger community, but also significantly increased sales.

Similarly, Savage X Fenty , Rihanna’s lingerie brand, quickly established itself in the market by offering a wide range of sizes up to 4XL. Their advertising campaigns highlight the diversity of bodies and shapes, which has made many women feel represented. These examples show that a sincere commitment to inclusivity can not only meet growing demand, but also engender unwavering customer loyalty.

The Future of LICA Wear: What Our Customers Can Expect

Expanding our size range is just one step in our vision for more inclusive and accessible fashion. In the future, we plan to develop even more options to offer a wider variety of choices for all women. Whether you prefer sleek styles, touches of lace or specific cuts, we will continue to enrich our collection to reflect your needs and desires.

Statistics on the impact of inclusivity

According to a McKinsey study, brands that embrace an inclusive and diverse approach experience 30% higher sales growth than those that don’t. By expanding our size range, we hope that more women can experience the comfort of LICA Wear, but also inspire change in the industry so that every woman can find clothes that fit them.

Our customers' feedback: A source of inspiration and motivation

One of the most rewarding parts of our journey is receiving feedback from our customers, including requests for plus sizes. These conversations remind us how important it is to meet the diverse needs of all women. The requests we receive reflect a genuine desire for inclusivity and a desire to see our brand do more to that end. Every message, every request, motivates us to continue on our mission to expand our size range. We know we have a long way to go, but the feedback strengthens our resolve to create underwear that fits every body type.

Why Size Inclusivity Is Essential to the Future of the Fashion Industry

Adding inclusive sizing is about more than just a business strategy. It’s about representing all women in an industry that has historically ignored a large portion of its customer base. At LICA Wear, we hope to inspire other brands to do the same, so that the fashion industry can move toward greater diversity and representation for women of all sizes and backgrounds. Size inclusivity in fashion sends a powerful message that every woman matters and deserves to feel beautiful. By expanding our size range, we aspire to be part of this cultural shift where fashion serves every woman, not limits her.

Conclusion: LICA Wear, a brand that values ​​all women

Our mission at LICA Wear is simple but powerful: to create intimate apparel that combines comfort, style, and inclusivity. By working every day to expand our size range, we are building a brand that values ​​every woman and understands the importance of inclusivity in fashion. It’s a demanding journey, but we know that every effort counts to provide quality products to a growing community of women who seek the best in comfort. We look forward to offering you an even wider size range soon, so every woman can feel beautiful and confident in our intimate apparel. Because at LICA Wear, every woman deserves to feel good, period.