LICA Wear and Soha at the 2024 MAD Festival in Montreal: Local fashion and creativity in the spotlight

We are thrilled to announce that LICA Wear will once again be participating in the MAD Festival in Montreal this year, in partnership with Soha, a jewelry and accessories brand you already love. Taking place from August 22 to 25, 2024, this event is a unique opportunity to meet our team, discover our products in person, and celebrate creative expression and local fashion.

What is the Montreal MAD Festival?

Montreal’s MAD (Mode, Art et Design) Festival is one of the most anticipated events of the year for fashion, art and design lovers. This festival celebrates creativity in all its forms and brings together local and international designers for a series of fashion shows, exhibitions, workshops, and of course, a market where you can discover and purchase unique pieces directly from the designers.

The festival stands out for its ability to bring together talents from diverse backgrounds, while offering visitors an immersive experience in the world of fashion and art. For LICA Wear, it is a golden opportunity to present our new collection and meet our community in a festive and inspiring atmosphere.

A collaboration that shines: LICA Wear x Soha

We are particularly excited to collaborate once again with Soha. For those who are not yet familiar with the brand, Soha is a Montreal-based company that creates high-quality jewelry and accessories that are both elegant and timeless. Like LICA Wear, Soha focuses on design and quality, ensuring that each piece is carefully crafted to last.

Last year, our first collaboration at MAD Festival was a real success. Visitors loved discovering how our products complement each other perfectly: LICA Wear’s elegant and comfortable underwear paired beautifully with Soha’s refined accessories. This year, we are looking forward to repeating this experience and bringing even more creativity to our shared space.

What you can expect from LICA Wear at MAD Festival 2024

1. Fittings and surprise bags

During the festival, you will have the opportunity to try our bralettes directly on site, thanks to the fitting room that we will provide you with. This is a unique opportunity to discover the comfort and quality of our products before purchasing them. In addition, we will offer goodie bags filled with our favorite items, a great way to discover or rediscover our products while adding a touch of excitement to your shopping experience.

2. Special offers

To celebrate our participation in the MAD Festival, we will be offering exclusive promotions to visitors. This is the perfect opportunity to complete your wardrobe with our underwear and accessories at great prices. What's more, by purchasing on site, you are directly supporting local designers, which is at the heart of the festival's spirit.

3. Meet the team

There’s nothing like meeting in person to get to know a brand better. We’ll be there throughout the festival to chat with you, answer your questions, and advise you on our products. It’s also an opportunity to share your feedback and ideas with us, because at LICA Wear, we always value the opinions of our community.

4. A space shared with Soha

Our space at MAD Festival will be shared with Soha, and we have worked hand in hand to create a welcoming and inspiring environment. You will be able to discover our collections side by side, and see how our products complement each other to create complete looks, from underwear to jewelry.

Why participate in the MAD Festival ?

1. Support local fashion

By participating in the MAD Festival, you are helping to support local businesses like LICA Wear and Soha. Local fashion is essential to encouraging diversity and innovation in the industry, and every purchase you make from a local brand has a direct impact on our region’s economy.

2. A unique experience

MAD Festival is more than just a shopping event. It’s a sensory experience where fashion, art and design meet. You’ll have the opportunity to take part in workshops, attend fashion shows and meet inspiring designers. It’s an event that celebrates creativity in all its forms, and there’s something for everyone.

3. Discover new talents

The festival is also a platform to discover new talent. Every year, young emerging designers showcase their work, giving visitors a fresh perspective on current and future trends. It is a great opportunity to see what is most innovative in the fashion and design industry.

How to find us at the festival

The MAD Festival Montreal will be held at Place des Arts, and you can find us right next to the Food Trucks. We’ll be there every day from August 22 to 25, from 11:00 AM to 11:00 PM. Follow us on Instagram for real-time updates and exclusive sneak peeks into the festival’s preparations.

Our tips for enjoying the festival

To fully enjoy your visit to the MAD Festival, here are some tips:

Plan your visit : Check the festival program in advance so you don't miss the events that interest you.
Dress comfortably : The festival covers a large area, and you'll probably want to spend a lot of time exploring. Opt for comfortable clothing and shoes.
Bring your tote bag : You're sure to find some irresistible items, so bring a bag to carry your purchases.
Take your time : Don’t rush. Take the time to chat with the designers and explore each booth. This is a rare opportunity to discover the stories behind the products.

Conclusion

We look forward to seeing you at the MAD Festival in Montreal from August 22 to 25, 2024. Come celebrate fashion, art and design with us, and discover our latest creations in collaboration with Soha. Whether you are a festival regular or a newcomer, we promise you an unforgettable experience. Mark your calendars, and prepare to dive into a world of creativity and inspiration.