Collaboration announcement: LICA Wear and Alowa Apparel

A new collaboration of which we are very proud

At LICA Wear, we are extremely proud to announce our new collaboration with another Quebec women's sportswear company, Alowa Apparel. To mark the launch of their new "Back to basics" collection on July 4, 2024, Alowa Apparel is offering a LICA seamless tanga with any purchase of $150 or more, while supplies last. This collaboration marks an important step for our two brands, aiming to offer the best in comfort and performance to our customers.

Alowa Apparel: A brand that advocates authenticity and inclusion

Alowa Apparel is more than just an activewear brand; it is a community of inspiring women who share a common mission: to promote a world where every woman can find her place, in inclusion and kindness. Founded with the idea that fashion should be accessible to all women, Alowa Apparel stands out for its values ​​of authenticity, open-mindedness, and inclusion. The company strives to create clothing that not only meets the needs of working women, but also strengthens the sense of community and support among them.

A common mission

At Alowa Apparel, the mission is to promote healthy lifestyles, solidarity and mutual aid. This philosophy deeply resonates with our values ​​at LICA Wear, where we believe in the importance of creating products that not only provide superior comfort, but also strengthen the sense of community and support among women. We are extremely proud to be part of this beautiful community and to contribute to this mission. Together, we aim to provide an experience that transcends the simple functionality of sportswear to touch on the well-being and self-confidence of women.

A perfect duo: Activewear and seamless tangas

The combination of activewear from Alowa Apparel and seamless tangas from LICA Wear creates a perfect duo for optimal comfort. Our seamless thongs are specially designed to provide ultimate comfort and complete invisibility under clothing, making them the ideal choice for active women. Whether you're in the middle of a workout or having a busy day, our thongs give you the support and comfort you need without compromising your freedom of movement.

Active women are looking for clothing that can keep up with their busy lifestyles, without sacrificing style or comfort. Our seamless tangas are designed with high-quality materials that ensure optimal breathability and exceptional durability. Seamless technology eliminates irritation and unwanted marks, allowing you to fully concentrate on physical activity or daily tasks.

The new “ Back to basics ” collection

Alowa Apparel's new "Back to Basics" collection is an invitation to get back to basics, to find balance and inner peace through sportswear designed for all sizes and shapes. This collection highlights clean designs, ecological materials and comfortable cuts that adapt to all silhouettes. Each piece in the collection is designed to inspire women to embrace their authenticity and feel good about themselves.

By offering a LICA seamless thong with any purchase of $150 or more, Alowa Apparel wishes to thank its customers for their loyalty and support, while offering them an unparalleled comfort experience. This is a unique opportunity to discover the synergy between our two brands and to benefit from products that combine performance and elegance.

Discover our collaboration

We invite you to discover our collaboration with Alowa Apparel and explore the new “Back to Basics” collection. Take advantage of this exceptional offer and receive a LICA seamless tanga with your purchase of $150 or more. This is the perfect opportunity to discover our products and be part of this beautiful community of inspiring and supportive women.

Why choose our seamless tangas?

• Superior comfort : Our tangas are designed to be forgotten, offering incomparable freedom of movement. They are made with soft, stretchy materials that conform perfectly to the curves of the body without creating marks.
• Invisibility : Thanks to our seamless technology, our tangas leave no trace under your clothes, even the most fitted. You can wear them under any outfit without worrying about visible marks.
• Durable quality : Made from high-quality materials, our thongs resist wear and maintain their shape wash after wash. You can count on their durability and comfort over the long term.
• Breathability : The materials used allow excellent ventilation, keeping the skin dry and comfortable even during the most intense activities. They wick away moisture quickly, keeping you cool and dry.
• Stylish design : Our thongs combine functionality and aesthetics, so you feel good both inside and out. They are available in several colors and sizes to suit all tastes and body types.

A shared vision

At LICA Wear and Alowa Apparel, we believe in the importance of creating products that support and empower women in all their endeavors. Our shared values ​​of inclusion, kindness and mutual support are reflected in every aspect of our collaboration. We are convinced that this collaboration will bring added value to all working women. Join us on this adventure and experience comfort and inclusion with LICA Wear and Alowa Apparel.

Visit our stores

Explore the new “Back to Basics” collection and take advantage of our exclusive offer on the Alowa Apparel website . We look forward to welcoming you to our community and offering you products that combine style, comfort and well-being. Visit the LICA Wear and Alowa Apparel online store today and discover our collection of seamless thongs and activewear.

We are convinced that this collaboration will bring added value to all working women. Whether you are an experienced athlete or just starting your sporting journey, our seamless thongs will give you the support and comfort you need. Experience ultimate comfort and perfect invisibility with LICA Wear and Alowa Apparel. Together, we form an unbeatable duo to accompany you in all your sporting and daily activities with style and comfort.