LICA Wear: Partnerships with activewear brands for comfortable and invisible underwear

In a world where fashion is rapidly evolving, it is essential to stay ahead of consumer needs. At LICA Wear, our goal has always been to combine comfort, quality and style for our customers. To continue to meet these expectations, we have decided to partner with activewear brands to offer our seamless underwear in environments that promote well-being and active style. This strategy is perfectly in line with our commitment to offering innovative solutions and improving the experience of our customers, offering them greater accessibility to products that accompany them in their daily lives.

Why are partnerships with activewear brands a no-brainer for LICA Wear?

Brand collaborations have become a key trend in the fashion industry, expanding horizons and creating unique synergies. By partnering with activewear brands, we align our offering with a dynamic and modern lifestyle that extends well beyond the gym. Activewear is no longer just for physical exercise; it now embodies a complete lifestyle that values flexibility, comfort, and modern aesthetics. Our seamless underwear fits perfectly into this universe, offering a solution that combines discretion, support, and elegance.

Key benefits for our customers:

Expanded Accessibility : By partnering with activewear brands, we bring our products directly to where our customers are, whether that’s specialty stores or online platforms that are already familiar with their shopping journey. This simplifies the shopping process and increases opportunities for our customers to experience our underwear in contexts that resonate with their active lifestyles.
Seamless Shopping Experience : Customers can now pair their favorite activewear pieces with underwear that is designed to fit their needs. This complementarity provides a seamless comfort experience, from activewear to underwear, while maintaining aesthetic consistency.
Comfortable and invisible underwear : One of the most common challenges for women who wear activewear, especially leggings, is finding underwear that remains invisible and comfortable. Our seamless underwear perfectly meets this requirement. Thanks to their discreet design, without visible seams, they remain invisible under tight clothing, while providing exceptional comfort, making them ideal for physical activities and active days.

Invisible seamless panties
Commitment to Quality : These partnerships are chosen based on shared values and a shared commitment to quality and innovation. Each piece of LICA Wear underwear is carefully designed to provide a second-skin feel, ideal for physical activities and leisure time.
Promoting positive values : Beyond products, our collaborations celebrate values such as inclusivity, authenticity and well-being, principles that are dear to our customers. By aligning LICA Wear with brands that share these ideals, we create alliances that reinforce our mission of promoting accessible and caring fashion.

Strengthening our commitment to comfort and quality

LICA Wear seamless underwear is made from high-quality materials that ensure long-lasting comfort and durability. Designed to hug the curves of the body without creating marks or irritation, our products are perfect for active women looking for a discreet and high-performance lingerie solution. By partnering with activewear brands, we continue to highlight these qualities, offering a range of underwear that integrates seamlessly with both sports and leisure outfits.

Innovation and creation of added value:

Integrating our products into activewear collections enriches our partners’ offerings while adding a new dimension to the customer experience. This creates an opportunity to explore joint innovations, such as the development of exclusive collections or co-branded products, which combine the expertise of each brand to offer solutions that are even more tailored to the needs of consumers.

Shared values: A solid foundation for our collaborations

We firmly believe that the best collaborations are those based on shared values. That is why we carefully select our partners, ensuring that they share our vision of inclusive fashion that respects the well-being of all women. These values translate into a commitment to offering high-quality products, while promoting a positive message of self-acceptance and confidence.

Strategic alignment on common objectives:

Our activewear partners are also committed to promoting an active and healthy lifestyle, while championing inclusivity and women’s empowerment. By collaborating with brands that share our passion for functional fashion and authenticity, we create an ecosystem in which our customers can feel supported and valued.

The Future of LICA Wear: Towards New Collaborations and Opportunities

These collaborations mark an important milestone in the evolution of LICA Wear, but this is just the beginning. As we continue to explore new partnership opportunities, we remain committed to expanding our reach while staying true to our mission. We plan to expand our partner network beyond local borders to reach an even wider audience, while maintaining our commitment to quality and service excellence.

Exclusive collections and new distribution channels:

The future could include developing exclusive capsule collections in collaboration with our activewear partners, or exploring new distribution channels such as pop-up stores or interactive online events. These initiatives aim to make our products even more accessible and offer unique brand experiences to our customers.

Conclusion

The initiative to partner with activewear brands for the resale of our seamless underwear represents a strategic and inspiring step for LICA Wear. By integrating our products into a network of partners who value comfort, quality and inclusivity, we strengthen our position as a trusted and innovative brand. We look forward to continuing to evolve alongside our customers, offering them solutions that enrich their daily lives, and to seeing where these new collaborations will take us.

To discover the companies we work with, go to the “ points of sale ” section of our online store!